Branding + Art Direction + Packaging + Illustration
Nestled in the picturesque Dripping Springs, Texas, Texas Hill Country Olive Co stands as the premier olive oil company in the Lone Star State. As the sole certified organic olive oil company of its kind, take great pride in our commitment to quality, authenticity, and sustainability.Since its inception, the company has been dedicated to preserving the natural beauty of the area while providing locally sourced, freshly pressed extra virgin olive oil, and a range of high-quality products.
The re-brand design of Texas Hill Country Olive Co evokes a sense of authenticity, craftsmanship, and the natural beauty of the Texas Hill Country, inviting customers to experience the richness of their locally sourced olive oil and premium products.
Project Roles:
Jeanette Deegear: Research/Logo/Illustrations/Packaging/Label/Brochure/Merchandise
Miranda Allman: Research/Bottle/Label/Packaging/Van/Store Pop up/Farmers Market/Merchandise/Social Media
Jared Munoz: Research/Poster Design/Merchandise/Website
Jared Bloom: Research/Merchandise/Website
Photo Credit: Texas HIll Country Olive Co, Freepike, Unsplash & Pexels.
Current Primary Trademark
Proposed Primary Trademark
The tree logo was revised and illustrated in an organic style that was inspired by old block print art, with the rolling hills of Texas incorporated to keep the Texas feel. The primary logo typeface Tendelle was chosen for its elongated style to reflect the length of the leaves and trunk. The secondary font Co was paired as the rounded look matched the olives on the tree, the subtle tapering also resembled the hills. The illustrations for the labels were kept in the same style with a old block printed look, all with a slight grain.
Current bottle/label design
Proposed bottle/label design
