Ace Of Fades, previously known as "Ace Of Cuts," located in New York, NY delivers top-tier haircuts, facials, beard grooming, fades and additional services to all patrons. Their mission is to elevate the appearance and boost the morale of their cherished guests, all within a tranquil environment featuring an onsite bar so you can truly leave feeling refreshed.
It’s more than just a place to get a haircut – it's a social hub where clients can unwind, connect, and indulge in the thrill of friendly competition. Take a seat at a poker table and enjoy a game with fellow patrons while you wait for your turn in the chair. It's an experience built on quality, creativity and camaraderie.
Project Role:
Completed as a solo project
Branding + Art Direction
Current Primary Trademark
Proposed Primary Trademark
The brand design for Ace of Fades Barbershop is a fusion of masculine elegance and bold sophistication. The logo mark is inspired by a male's side profile, capturing the timeless allure of classic barbershop imagery. The silhouette evokes strength, confidence, and the artistry of a well-groomed gentleman.
The typography used for the trademark was a combination of Komu and Avenir for a sleek and modern look. The clean lines and sharp angles that mirror the precision of a master barber's tools. The font conveys professionalism and attention to detail, while still remaining approachable and welcoming.
Overall, the brand design for Ace of Fades Barbershop embodies the perfect balance of tradition and innovation, sophistication and accessibility. It sets the stage for an unparalleled grooming experience, where every client is treated like royalty.
